Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Geoffrey Moore’s essential guide to successfully transitioning from early adopters to mainstream customers. This book addresses the critical gap that many innovative products fail to cross.

Key Frameworks

• Technology Adoption Lifecycle: Understanding different customer segments
• The Chasm: The gap between early adopters and early majority
• Beachhead Strategy: Focus on a single market segment first
• Whole Product: Everything needed for mainstream adoption

Why This Matters for PMs

Product managers need to understand go-to-market strategy and how customer needs differ across the adoption curve. This book provides the playbook for scaling products.